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More Strange Product Names

January 29th, 2007 at 06:07 pm

As I walked quickly through the store yesterday, I looked for some more names of products that probably wouldn't make it too well in the US (there are plenty in Japan).

In the comments of Calpis, scfr suggested I introduce those that don't know to Pocari Sweat:

I came across some chocolates with the name Asse:

and sometimes I wonder if the Japanese just accidentally use the wrong word. This is for a snack called Leafy, but it seems to me what they wanted to call it was Flaky:

I'm sure I'll come across more to share...

2 Responses to “More Strange Product Names”

  1. paigu Says:

    Hehe! Welcome to the magical world of "Engrish!" I remember Pocari Sweat from when I was young....seeing strangely worded Asian packaging makes me feel kind of nostalgic, actually ^^

  2. fairy74 Says:

    When I lived in Kiyose one of the most popular tshirts of the day proclaimed in huge pink letters "Dream Exciting Sweat"...I wish I would have bought one now, it cracked me up at the time (especially since people would look at me, smile and point knowingly at their shirts)...Thanks for sharing Smile

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